---
availability: IDEA
description: A plugin that makes it simple to search search a business glossary.
name: Search Business Glossary
purple_chat_link: https://marketplace.moveworks.com/purple-chat?conversation=%7B%22startTimestamp%22%3A%2211%3A43%2BAM%22%2C%22messages%22%3A%5B%7B%22role%22%3A%22user%22%2C%22parts%22%3A%5B%7B%22richText%22%3A%22I+came+across+CAC+in+a+recent+document+I+was+reading.+Can+you+share+how+we+calculate+this+and+link+me+to+any+additional+information%3F%22%7D%5D%7D%2C%7B%22role%22%3A%22assistant%22%2C%22parts%22%3A%5B%7B%22richText%22%3A%22%3Cp%3ESure%21+Calculating+Customer+Acquisition+Cost+%28CAC%29+involves+dividing+the+total+costs+associated+with+acquiring+more+customers+by+the+number+of+new+customers+gained+in+that+period.+Here%27s+how+we+do+it%3A%3Cbr%3E%3C%2Fp%3E%22%7D%2C%7B%22richText%22%3A%22%3Cb%3E%3Cp%3ECAC+Calculation+Formula%3Cbr%3E%3C%2Fp%3E%3C%2Fb%3E%3Cbr%3E%3Cp%3E%3Cb%3ETotal+Marketing+and+Sales+Costs%3C%2Fb%3E+divided+by+%3Cb%3ENumber+of+New+Customers+Acquired%3C%2Fb%3E.+Costs+include+campaign+costs%2C+salaries%2C+commissions%2C+bonuses%2C+and+overheads+for+the+period+in+question.%3Cbr%3E%3C%2Fp%3E%22%7D%2C%7B%22buttons%22%3A%5B%7B%22style%22%3A%22filled%22%2C%22buttonText%22%3A%22Visit+Atlan+for+More+Info%22%7D%5D%7D%5D%7D%5D%7D
solution_tags:
- Engineering
- IT
- Product
- Productivity
systems:
- atlan
---